从《甲寅》月刊的广告看其杂志的精英倾向

On Elite Tendency of Jia Yin Monthly from Its Advertisements

通过对《甲寅》月刊登载的广告进行综合分析,可以看出,《甲寅》月刊中广告宣传具有学科的广泛性和内容的广博性、科学性、学理性、开放性,因此,《甲寅》月刊具有当时其它刊物难以拥有的为知识分子所青睐的精英倾向,并为《青年杂志》的诞生奠定了基础。

By comprehensive analyzing the advertisements of JiaYin monthly, it can be concluded that its advertisements possessed u- niversality of subject and width, scientific, theoretical, open character of content. Therefore, Jia Yin monthly possessed the elite tendency, which was a favorite of the intellectuals but other magazines didn＇t have at that time. Nevertheless, Jia Yin laid the foundation for the birth of Youth Magazine.