诸暨环保产业发展战略选择初探

Probing into Development Strategy of the Environmental Protection Industry of Zhuji

根据诸暨环保产业现状,分析了环保产业自身优劣势、面临的市场机遇和威胁(即SWOT分析),按照构成产业竞争"钻石体系"理论,提出诸暨环保产业发展目标(愿景)和差异化、优势聚焦、品牌带动三大战略选择。并就政府作用,建议企业与政府应加强互动,共创产业集聚优势,从根本上提升诸暨环保产业总体竞争力。

On the basis of the environmental protection industry of Zhuji, the author analyzes the predominance and inferior position as well as the market opportunity and threaten of the environmental protection industry. According to the theory ＂diamond system＂ which constitute the industry competition, the author put forward the develop target and three stratagems which are otherness, predominance centralize and brand forming for the environmental protection industry of Zhuji. The author also suggests that increasing the interaction between corporations and local government, creating the predominance of industry centralize, and advancing the competitiveness of the environmental protection industry of Zhuji radically.