论顾客的消费价值被引量：2

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摘要文章论述了顾客感知的消费价值的主要形式、各种派生形式、影响因素,及其与顾客感知的服务质量、顾客满意感、忠诚感之间的关系,以便帮助企业管理人员深入理解消费价值的含义、重要作用,及其驱动因素,帮助他们做好消费价值管理工作。

作者汪纯孝田金梅张秀娟

机构地区中山大学服务性企业管理研究中心华南农业大学中山大学管理学院

出处《现代管理科学》 2007年第8期8-10,82,共4页 Modern Management Science

关键词消费价值的主要形式派生形式影响因素顾客满意感忠诚感

参考文献6

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现代管理科学

2007年第8期

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