摘要
基于对湖北省彩民的调研数据,通过建立结构方程模型,对关系活动、关系质量、关系收益以及顾客资产的价值增值之间的关系进行探讨,分析彩票行业中影响顾客关系管理实施的因素,并提出促进体育彩票业可持续发展的对策和建议。
Based on the data of the lottery customers in Hubei province, tillS paper discusses me connections among relationship activities, relationship quality, relationship benefits and customer asset by using the structural equation model. According to this, the influencing factors of the customer relationship management in lottery industry are analyzed and suggestions on the sustainable development of sports lottery are put forwarded.
出处
《体育科学》
CSSCI
北大核心
2007年第8期45-52,共8页
China Sport Science
关键词
体育彩票
关系活动
关系质量
关系收益
顾客资产
营销策略
sports lottery
relationship activities
relationship quality
relationship benefits
customer asset
