自营电子市场与第三方电子市场的信用博弈分析

第三方电子市场比自营电子市场具有更高的交易效率,更好的公平公正性,但是,目前企业在第三方电子市场上却局限于以发布供求信息为主,而网上成交额较低。本文通过对交易双方的信用博弈分析发现,第三方电子市场一次博弈的市场特点是导致上述现象发生的主要原因。要提高第三方市场的网上成交率,关键是将一次博弈转化为无限重复博弈。

The third-party e-Marketplace is more efficient than both buyer-driven e-Marketplace and supplier-driven e-Marketplace for its neutrality in transactions. However, the volume of business online of the third-party e-Marketplace was not satisfied. The study discussed the origin of this problem by gambling theory and provided some advice on the base.