摘要
而立之年的那个生日,不再有青涩的躁动,失语,彷徨,更多的是一种眺望。作为中国乃至世界羽绒服巨头,高德康和他的波司登在青春的30年里,创造了一个"中国制造"的神话。但当第四个10年,这个充满诱惑的词汇触动起长大的神经,他们是否还一如谈论30年过去时的那种自信?波司登所面临的新机遇和新挑战,其实是大多数优秀的中国企业正在面临,或者将要面临的问题:如何突破持续增长的瓶颈?促使企业功成名就的那些商业理念和管理经验,能否在寻求国际化的道路上进行百分百复制?
There was no restless,wordless and confused after 30 years birthday. As the leader of down jacket in China even the world,GaoDekang and BoSideng took 30 years to create a myth o'f made in China'. In the fourth decade,Gao and his company have face a great temptation:will he as confident as the last 30 years? The chance and challenge which BoSideng is facing now are also the chance and challenge of most successful enterprises in China. Maybe they are facing now,and maybe they have to face in the future:How to break the bottleneck of sustained growth? If all the business management experiences and ideas which used to help companies achieved success could be copied perfectly and make companies success again on the rode of globalization?
出处
《当代经理人》
2007年第9期48-55,8,共8页
Contemporary Manager
