网络营销实训设计

Actual training Design of Network Marketing

网络营销是电子商务专业的核心课程之一,其内容更偏重于实践操作,因此网络营销实训课程的内容规划和实施,对学习该门课程有重要意义。笔者在教学实践中,让学生在两周内集中实践,将网络营销的流程从网上调研、网络营销策划,到网站建设、网站推广等各个环节串起来,以大作业的方式完成,以求让学生对网络营销有个整体、清晰的认识,能够熟悉其运作流程,提高学生动手能力,进而提高学生的就业能力。

The Network Marketing is one of Electronic Commerce specialized core curricula, its content stresses to the practice operation. Therefore actual training of the Network Marketing is important to study this curriculum. In the teaching practice, the author lets .students concentrate the practice in two weeks. The training content consists of on-line investigation network marketing plans, website construction, website promotion and so on. Student not only have a whole and clear understanding, but also can be famifiar with its operation flow, enhances Practice ability, then sharpens student＇s employment ability.