谈图书馆讲座品牌的兴建——以山东省图书馆讲座为例

Discussion on the Building of Library Seminar Brands——Take the seminars of Shandong Public Library as An Example

山东省图书馆于2006年3月开始与《齐鲁晚报》联合举办公益讲座,至今已近一年,其建立的品牌———大众讲坛的社会影响力逐渐增强。就山东省图书馆讲座的举办情况做一总结,以期能给新建立或拟建立自己品牌讲座的图书馆一点启示。

The Shandong Provincial Public Library has set up the public lecture for one year with Qilu Evening News, The brand——DaZhong Seminar is being known by more and more people. The paper has summarized the process in order to inspire the libraries that build up the lecture newly or plan to build up the lecture.