打造强势期刊品牌应进行品牌运作——《中国水利》举办高层论坛的实践和体会

Establishing a well-known periodical based on the brand operation

如何运作品牌,提高期刊影响力,打造强势品牌,是期刊界不断探索的课题。根据策划举办高层论坛的实践,对品牌运作与品牌提升的相互作用进行了探讨。

How to operate the media brand, improve the periodical＇s influence, and create the strong brand are the constant topics in periodical publishing circle. According to the practice of planning the high level forum, the interaction between the operation of media brand and brand promotion has been enhanced.