摘要
中华医学会系列杂志所刊载的医学论文的单行本是近年来读者和客户需求不断增长的新产品,是中华医学会系列杂志品牌服务的延伸,不但深受作者和广大客户的欢迎,而且能给期刊编辑部带来一定的经济效益。加强并规范单行本制作流程,制作销售高质量的单行本是增加科技期刊收入、促进学术交流、扩大期刊宣传的重要手段之一。
Offprint of medical papers published by the Chinese Medical Association is increasingly demanded by both audience and clients nowadays. As a new by-product and extended brand service, this favor of most authors or clients may bring some economic benefits to the editorial offices of the journals. Therefore, we suggest a rigorous and standard manufacturing process followed by quality product sales as one of important strategies to increase scientific periodicals ' revenue, to promote academic communication, and to conduct further propaganda.
出处
《编辑学报》
CSSCI
北大核心
2007年第4期305-306,共2页
Acta Editologica
关键词
科技期刊
单行本
学术交流
期刊宣传
scientific periodical
offprint
academiccommunication
propaganda