摘要
中国建筑工程机械市场在经历了2004年宏观调控时期的短暂萎靡后，2005年触底反弹并在2006年取得了令人充满憧憬的业绩。2007年上半年，市场表现没有令广大分析家们失望，依然一路飘红。代理制自20世纪90年代被引入中国以来，逐渐演变为建筑工程机械行业的主力销售模式，市场的优异表现众多奋斗在销售一线的代理商们功不可没。
In the past more than 10 years, the agent system is the most popular marketing mode in China construction machinery industry. But recently, a kind of new marketing mode had been brought in this industry, it is 4S shop. Well known, the 4S shop is very popular in the car market now, but how about the distinguish between the 4S shop in construction machinery market and car’s? How to build a 4S shop in construction machinery market? And what is the future of construction machinery 4S shop in China? This article will give you a brief idea to these questions.
出处
《建筑机械》
北大核心
2007年第08S期6-6,共1页
Construction Machinery
