摘要
针对在广东省举办此类大型旅游节事活动的布局决策问题进行思考和探讨,认为旅游节事之"布局"系指旅游节事活动在时间、空间、主题及具体活动项目等方面的选择、设计和决策的活动,广东举办大型旅游节事活动时间布局上可以考虑与久负盛名的广交会结合或与已有的节日相结合;空间布局上采用"一城主办,众星捧月"的形式;主题布局上强调主题的新鲜;具体活动布局上关注活动的效益。
There are several thoughts in this article on the issue of decision-making on layout of holding royal events for tourism in Guangdong. The paper points out that the layout of tourism events is selection, design and decision of the events in the time, the space, the theme and the arrangement of concrete activities. In the time layout, I think, it may integrate with China Import and Export Fair (Guangzhou, China), or with a certain festival. In the space layout, it is feasible that one city fronts for it and a lot of other cities assist it. In the theme layout, the fresh theme is fundamental. In the particular layout of concrete activities, it should focus on the benefit of tourism events.
出处
《桂林旅游高等专科学校学报》
2007年第4期508-512,共5页
Journal of Guilin Institute of Tourism
关键词
旅游节事
旅游经济
布局
决策
tourism event
tourism economy
layout
decision-making