海南旅游文化传播的困境与对策——大众传播视角的思考

The Plight and Suggestion of Tourism Cultrural Communication in Hainan——From the View of Mass Communication

近年来,海南旅游业快速发展,但是总体来看海南旅游文化传播不够,当前海南旅游业正处于转型升级时机,加强旅游文化的传播有很强的现实意义。对海南旅游文化传播不够的原因进行了深入地分析,并且提出了相应的建议。

In the pastfew years ,Hainan tourism has been developing very quickly,but wholely its communication is not enough. Currently it is in revolution and promation period ,so it＇s very practical to improve communication . Aiming at this status ,the paper explores the cause ,and gives the corresponding suggestions.