试论政府的旅游营销职能

Research on Government's Function of Tourism Marketing

旅游营销的主体包括旅游目的地政府和旅游企业。它们在旅游营销中扮演着不同的角色,拥有不同的职能。政府旅游营销的主要职能是对旅游目的地的营销,旅游企业营销的职能是对自身旅游产品的营销。两个方面相辅相成,共同构建了完整的旅游营销体系。

The subjects of tourism marketing include the government and tourism companies in the tourist destination. They play different roles and function differently in tourism marketing. The main function of the governments is to be in charge of the marketing of tourist destination while the main function of tourism companies is to market their own tourism products. They complement each other and make up the integrated tourism marketing system together.