摘要
应用Bass产品扩散模型对购买私人载客汽车市场进行研究.利用购买累计数量统计数据,估计了模型参数,并对未来购买私人载客汽车的累积购买量到达的高峰时间和数量进行了预测.同时分析了影响购买人数增加的因素,对模型在预测购买累积人数的有效性方面进行了验证.
Applied the Bass diffusion model to study the accumulative number of the Private passenger vehicles. Used the statistic data, estimated the parameters of the model, and predicted the magnitude of the sales and the time to peak sales. And also examined the factors of the growth of the Private passenger vehicles and tested the fit of goodness of the model.
出处
《北京工商大学学报(自然科学版)》
CAS
2007年第4期63-66,共4页
Journal of Beijing Technology and Business University:Natural Science Edition
关键词
私人载客汽车
bass扩散模型
产品预测
private passenger vehicles
Bass diffusion model
product prediction