浅议产品创新

A Brief Argument on Product Innovation

产品创新是企业的一种基本行动,产品创新的动力机制既有技术推进型,也有需求拉引型,产品创新也是一个系统工程,对这个系统工程的全方位战略部署是产品创新的战略,创新产品的选择关键在于正确确定目标市场的需要和欲望,并且要比竞争者更有利、更有效的传递目标市场所期望满足的东西,在产品创新的具体方式中,主要有自主创新、合作创新两种方式。

Product innovation is a kind of basic activity of business enterprise,product＇s creative motive mechanism has technique propulsion type,also has a needed pulling type,the product innovation is also a system engineering,to this the all-directions strategic deployment of the system engineering is the strategy product creativity,the choice（去）key of the creative product lies in right assurance target market of demand and desire,and needs more beneficial than the competitor,deliver a target market more effectively expect to satisfy of thing,mainly have independence innovation and cooperate two kinds of creative methods in the concrete way of product creativity