引导、误导与反哺——大众传媒与青少年流行时尚的双向传播

Leading,Misleading and Reverse-feeding——Two-way Transmission between Mass Media and Juvenile Popular Fashion

大众传媒与青少年时尚存在双向传播的互动关系。一方面,大众传媒引导着青少年流行时尚,通过营造"拟态环境",运用"议程设置功能",利用传媒优势及迎合青少年时尚的"生命周期"运动选择地构建、强化、传播和再生产着青少年流行时尚。然而,这种引导之中,也有误导,表现为:大众传媒设限了青少年时尚与流行文化的内涵与高度;形成了青少年对媒介的依赖;催生了青少年思想"懒汉"。另一方面,青少年流行时尚也对大众传媒进行着反哺,使大众传媒呈现出与青少年流行时尚相关的特征。要实现大众传媒与青少年流行时尚之间的良性互动,传媒关口要正确引导与适度张扬青少年流行时尚,青少年主体要突破传媒的设限,全社会要构建"支持过滤网"。

Interaction exists in two- way transmission between mass media and juvenile popular fashion. On one hand, the mass media guides the juvenile fashion. It sets up, enhances, spreads and reproduces the juvenile fashion by creating ＂Simulation Environment＂, taking advantage of media priority and matching with ＂life cycle＂ of juvenile popular fashion. However, in the meanwhile, there is misleading as well, which limtits the content and the level of the juvenile popular fashion and popular culture; creating teenager＇ s dependence on mass media, and their＂laziness＇in thought; On the other hand, juvenile popular fashion has a reverse - function to the mass media, and makes the latter present features related to their popular fashion. To carry out the positive interaction between mass media and juvenile popular fashion, the mass media should provide right leading and make open juvenile popular fashion appropriately; juvenile should break the limit of mass media; the society should set up ＂support filter net＂.