辽宁阜新旅游形象设计与实施策略研究

STUDY ON TOURISM IMAGE DESIGN AND IMPLEMENTATION STRATEGY IN FUXIN,LIAONING

旅游业作为新兴产业,越来越受到世界各国的重视,旅游资源的开发利用,对推动区域经济发展的作用非常明显。而旅游形象是旅游地的生命,是形成竞争优势最有利的工具。阜新作为资源性城市,旅游资源丰富,旅游业的发展是阜新经济转型的关键。目前,阜新市旅游形象在旅游者心中比较模糊,没有明确的定位,因此,本文通过分析阜新的区域形象、旅游资源和市场感应,总结了阜新的旅游形象,并围绕阜新旅游形象开展一系列的形象策划设计。

Tourism as a new industry has been paid more and more attention worldwide. The development and utilization of the tourism resources can promote the regional economy. Tourism image as the core in tourism is the best tool of creating competitive advantages. The resources-based city Fuxin abounds in tourism resources, which need to be developed for economic growth. However, the tourism image of Fuxin is not clear in the minds of tourists. This paper, based on the regional image, tourism resources and market, summarizes the tourism image and carry out a series of research in designing the tourism image for Fuxin city.