咨询客户的特征及其与咨询机构的关系

The Characteristics of the Customers and Their Relationship with Advisory Bodies

信息咨询客户就是指要求信息咨询机构提供信息咨询服务的组织或个人。对信息咨询机构而言,咨询客户群体的存在是咨询产业的价值所在,咨询客户的咨询需求是咨询活动的原动力,咨询客户的社会活动是咨询人员的用武之地,咨询客户的咨询行为是咨询战略的制约因素,咨询客户的满意度是咨询服务的检验尺度,咨询客户的社会反响是咨询政策的制定依据。咨询客户与咨询机构之间的关系主要体现在服务的提供与接受、变革的内因与外因、经济的互利与互惠、工作的协调与协同、人际的交流与理解、发展的同盟与共赢等方面。

for information advisory bodies, the need of the customers is the value of the existence of this industry; the customers＂ advisory demand is the driving force behind the advisory activities; their social activities are the advisory personnel＇s scope for their abilities; their advisory acts are the restrictions on the advisory strategies; their satisfaction is the yardstick for testing advisory service and their social repercussions are the basis of formulating advisory policy. The relationship between the advisory bodies and its customers was mainly reflected in the aspects of service, change, economy, work, interpersonal relationship and development.