摘要
介绍了业主建筑师产生的背景,通过对我国房地产业发展和建筑师特点的分析,指出业主建筑师是随着房地产品牌型经营的需要而产生的,并对产品研发和项目管理发挥着重要作用。
This paper introduces the background of the occurrence of dient architect, through the analysis of China's real estate development and the characters of architects, the article points out that the emergence of owner architect, playing significant role in project management, is the via-product of real estate's brand oriented business.
出处
《山西建筑》
2007年第27期214-215,共2页
Shanxi Architecture
关键词
房地产
业主建筑师
产品研发
项目管理
品牌经营
real estate, owner architect, product research and development, product management, brand oriented business