竞赛表演市场信息传播渠道及其监控体系的构建

The Construction of the Information Dissemination Channels of Match Marketing and the Monitoring System

随着传媒业的日益发达和竞赛表演市场的不断完善,赛事组委会有必要设立信息管理部来管理各种各样的信息。而针对每一条完整的信息路径来说,都可以分为6部分:信源、讯息、信道、信宿、反馈、调控。信息管理部需要通过各种途径对影响竞赛表演市场信息传播渠道的主要因素进行监控;通过培训内部员工和与舆论领袖建立关系控制人际传播或群体传播;通过发布通稿和制作广告进行大众传播等。

Along with the constant development and perfection of the media market and the match market, it is necessary for Game Organizing Committee to set up management department to manage various messages. Every intact information route may be divided into 6 parts, message source, message, source-channel, message embracer, feedback, adjust and control. Information management department need through various kinds of way to influence main factors of match market, for instance it can manage some message source through news conference; controlling the personal communication and group communication through training the interior employee and establishing the relation with the public opinion leader; influencing mass communication through releasing the uniform press release and preparing advertising, and so on.