进入壁垒与医院品牌战略

Barrier to Entry and Strategy of Hospital Brand

从进入壁垒角度探讨医院品牌建设的重要性,为医院实行品牌战略提供一些思路,并对进入壁垒的涵义、进入壁垒与医院品牌战略的关系以及医院实行品牌战略的意义进行分析。故医院的品牌战略对提高行业进入壁垒、保障人民身体健康和提高医院的经济效益都具有十分重要的意义。

This paper discussed the importance of building of hospital brand from the point of view of barrier to entry to supply Some ideas for hospital carrying out brand strategy. The paper also analyzed the meaning of barrier to entry, relationship between barrier to entry and hospital brand strategy, and the significance of hospital carrying out brand strategy. Hospital brand strategy is helpful to ad- vancing barrier to entry, ensuring residents＇ health status and improving hospital＇s economic benefit.