摘要
运用文献资料、综合分析法对体育明星品牌代言人策略进行研究,提出体育明星品牌代言人策略的理念及相关内容,以实现将企业体育明星品牌代言人策略整合到产品的总体市场开拓中去,实现企业品牌的扩张和价值的提升。
With the method of documentary and comprehensive analysis, this thesis detected the connotation and strategy of sports star as spokesmen, and put forward the connotation, management ideas and related contents, so as to put the strategy into the market development of products and to realize the corporation brand expansion and the promotion of profits.
出处
《山东体育学院学报》
北大核心
2007年第4期38-40,共3页
Journal of Shandong Sport University
关键词
体育明星
品牌代言人
策略
企业
sports star
brand spokesmen
strategy
corporation
