中国体育产业发展现状及未来走向研究

Development and trend of sports industry in China

中国体育产业是一项新兴的产业,由于我国经济持续、快速发展,居民生活水平的提高,闲暇时间的增多,人们对体育活动的需求急剧增长,体育产业有着巨大的市场需求。同时,我国政府对体育产业提供了大量的优惠政策,体育产业将逐渐成为我国国民经济发展中的一个新的增长点,具有广阔的发展前景。面对我国体育产业的发展现状和存在的问题,理性分析我国体育产业的未来走向。

The sports industry is a new raising industry in China. Due to the increasing development of economy, the rising living standard and spare time increase the demand of sport.The government gives much support on sport industry and this becomes a new increasing point. This paper analyzes the condition, problems and development of sports industry in China.