我国大型公益性体育赛事商业化运作研究

Research on the Commercialized Operation of Chinese Large Physical Games with the Public Welfare

对公益性体育赛事商业化运作这一概念进行了界定,对大型公益性体育赛事商业化运作的必要性、可行性以及投入产出进行了研究,最后提出创建公益性赛事公司的必要性。

This paper defines the commercialized operation of physical games with the public welfare, researches the necessity, feasibility and input-output of comnlercialized operation of large physical games with the public welfare, and advances the necessity of establishing the physical game company for the public welfare.