中国网球运动产业化运作的研究

Professionalism of tennis industrialization of China

运用文献资料、逻辑推理等研究方法,以探索我国网球产业化运作的模式为切入点,从市场产业开发方面对目前我国网球运动现状进行客观分析,对其中存在的若干问题进行了较深入的研究,并就建立适应我国网球联赛职业化可持续发展的产业化道路提出了相关的设想。

This paper uses the method of documentary, experts interview and logistic analysis, takes the full professionalism of tennis for purpose. It analyzes the state of tennis league matches objectively from administer, management and the rule of matches. It investigates some problem of league matches, and seeks countermeasure for these problem. It searches pattern of ad- minister, management and the rule of matches of tennis professionalism, promotes the course of China tennis professional. If these problem could be resolved our tennis league matches, it will develop healthily, the professional come true, and we will achieve breakthrough in 2008 Olympic Games. There are practical and historical significations of China sports reformation.