黑龙江垦区奶类产品市场竞争力的总体评价

Comprehensive Evaluation on Market Competitive Power of Milk Producs in Heilongjiang Reclamation Area

奶产品市场竞争力是指奶类产品参与市场竞争的能力,黑龙江垦区是我国重要的奶类产品生产基地。为了能够较系统而科学的认识黑龙江垦区奶类产品参与市场竞争的能力,了解垦区奶类产品市场竞争力的现状,本文根据黑龙江垦区奶类产品生产的现状,运用模糊综合评判的方法,对黑龙江垦区奶类产品的市场竞争力状况进行了研究,并提出提高黑龙江垦区奶类产品市场竞争力的措施。

The market competitive power of milk product refers to the ability of milk product participating in the market competition. Heilongrjiang reclamation area is an important milk production base. And in order to systematically and scientifically identify its competitive power in the market and the status of the milk production,this paper studied the market competitive power of milk pwducts in this area with the method of vague comprehensive evaluation according to the status quo of milk production in this area,this paper put forward some measures to improve the competitive power of this area.