市场运作中的新闻低俗化问题思考

On the Vulgarization of News in the Operation of Market

市场化动作为中国新闻业的发展提供了机遇和条件,使新闻业开始了中国新闻史上前所未有的话语张扬。新闻传播业获得了本体的追问和受众回归的同时,也为充分展示自己的话语能力营构了一个具有极大发展空间的语言环境。然而,对市场需求的过分注重和对受众的低俗趣味的一味迎合,使得新闻传媒将新闻报道的权力和所报道的新闻一起作为商品进行出售,从而导致了新闻市场运作中的低俗化问题。

The formation of marketing supplies the chance and condition to the development of Chinese journalism, which makes the journalism have a huge developing space to show people＇s utterance ability, However, the journalism pays much attention to vulgarized interest, which causes the news media to bring the authority of news reporting and the news itself to enter into the market, and leads to the vulgaralized flowage in the operation of the news market,