发行量与人文关怀——《读者》的发行策略

Circulation and Humanism Concern——Publishing Policies of Reader

《读者》发行量的迅速增长,与其富有创造性的发行策略息息相关。这些发行策略包括充分考虑读者接受能力的低价策略、在合作上与邮局的伙伴关系、市场反馈与监督机制、把质量作为发行量增长前提的质量意识。所有这些策略,都体现出《读者》以人文关怀促进发行量增长的观念与意识,其改版的成功,可以看作是这些策略的综合运用。

The fast growth of Reoder＇s circulation is closely linked with its＇ creative publishing pohcies which are low selling price, cooperating with post-office, market feedback and supervision and the high quality, All of these are the embodiment of the idea that the circulation can be increased by the humanism concern of the magazine. The policies contribute to the success of Reoder.