在华跨国媒介购买公司分析——以传立媒体等媒介购买公司为例

the Actuality and Inspire of Transnational Media House in Chinac

本文对跨国媒介购买公司的概念进行了界定,粗略地介绍了其发展渊源和几种类型,然后以五家具有代表性的在华跨国媒介购买公司为例,从经营理念、代理客户、服务范围、机构设置等方面,总结了在华跨国媒介购买公司的发展现状和特征。

This article carries on the explainations to its concept, and introduces its origin and types sketchily. Taking the five representative transnational media houses coming to China for examples, it concludes generally the actuality and characteristics of transnational media houses from aspects of the management idea, the agent customer, the range of service, networks and so on.