奥运营销:如何抓住最后契机发力

How to Take Full Use of the Chance of the Olympic Games to Market

本文认为在奥运会倒计时不到一年的最后冲刺阶段,企业应从以下几个方面入手进行品牌营销和推广:把奥运会与企业品牌和产品有效对接;除奥运赞助费之外,还要准备足够的品牌的营销推广费用;充分开发百姓的奥运热情,倡导全民奥运;企业的作业能力、执行能力以及快速反应能力亟须提高;作好准备,将奥运后营销赞助权益最大化利用。

At the final phrase of the time that is less than one year to the Olympic Games, we propose that there are some suggestions for the companies. First, they must find the relationships between the Olympic Games and the brands or products, and connect them. Secondly, they have to reserve enough money for the marketing and advertising. The third one is to take advantage of the people＇s passion and promote the all-people-exercise campaign. The forth one is to promote their abilities of execution and the capability to deal with the accidental problems. The final piont is to take full use of the marketing fights.