受众刻板印象与广告文化仿像的关联

On the Revelence of the Audience Stereotypes and the Advertisement Cutural Fake

本文对刻板印象与广告文化仿像的关联进行了探讨,以促进对广告本质的深入认识,增强对广告创意和品牌意义塑造的理性自觉。

The paper discusses the relevance of the stereotypes and cultural fake advertisements which will promote a better understanding of the essence, help innovate brand advertising.