摘要
本文分析了网络广告传播价值的三对矛盾,揭示了网络广告目前的困境所在,并通过个案分析探讨了网络广告传播价值实现的三要素,为网络广告实现其传播价值进行了探索。
The paper analyzes three pairs of contradiction of communication value in intemet ad and reveals the current dilemma of it. Based on the case analysis, the paper also has a helpful discussion for how to achieve value of intemet ad and analyzes three elements which bring out communication value of mtemet ad.
出处
《新闻界》
CSSCI
北大核心
2007年第4期137-138,共2页
Journalism and Mass Communication
关键词
网络广告
传播
价值
效果
mternet ad communication value effect
