摘要
恶搞这一社会现象,在广告创意中有许多的表现,但对于恶搞这种创意形式的出现与快速的发展许多人心存疑虑。恶搞这种表现形式如何能够良性的发展,是一个值得探讨的问题。
As one of the widely-recognized social issues, The KUSO culture plays an important role in generating ideas on advertisement design. However, the public, many audiences and businessmen show great doubtfulness towards the KUSO culture. How to ensure the healthy development of KUSO culture seems crucial.
出处
《新闻界》
CSSCI
北大核心
2007年第4期143-144,共2页
Journalism and Mass Communication
基金
浙江林学院2006年校科研发展基金[2290000014]
关键词
恶搞
广告创意
表现形式
KUSO culture advertisement ideas representation form.
