摘要
绿色广告在广告传播领域已成为目前人类可持续发展的积极取向,然而其可信度低下问题普遍存在。本文引用经济学理论分析了这一问题并提出解决建议。
Green advertisement has turned into a positive choice of the sustainable development of the advertisement, although it has the low credibility running through this field. This paper analyzes this problem with the economics theory and gives some suggestions.
出处
《新闻界》
CSSCI
北大核心
2007年第4期145-146,共2页
Journalism and Mass Communication
关键词
绿色广告
信息不对称
green advertisement asymmetric information
