摘要
通过新产品的销售模型,建立一个制造商与一个销售商的二级供应链垄断销售模型,研究它们为使自己利润最大,在非合作情况下的斯坦克尔伯格博弈动态最优定价决策,得到了制造商和销售商的动态定价最优策略及一些性质,如制造商的最优定价策略是常数,产品销售累计量是时间的线性函数等,并与实际经验相比较,结果与实际是比较符合的.
Nowadays the corporations must make the proper pricing strategy because of the competition for maximizing their profit. This paper attempts to investigate the optimal dynamic pricing strategy of a manufacturerretailer supply chain. Some outcomes are obtained based on a Stackelberg game model, such as the manufacturer＇ s optimal strategy is fixed over time horizon on the condition of the Stackelberg game while the manufacturer is the leader; and the cumulative sales is a linear function of the time etc, these outcomes accord with the reality.
出处
《系统工程理论与实践》
EI
CSCD
北大核心
2007年第8期111-117,145,共8页
Systems Engineering-Theory & Practice
基金
国家自然科学基金"企业产品更新供应链最优控制"(60474062)
关键词
生命过程
定价策略
微分对策
最优控制
life-cycle
pricing strategy
differential games
optimal control
