试论成都武侯祠旅游市场的合理定位

Rational Orientation of Chengdu Wuhouci Travel Market

在对成都武侯祠主要的市场环境优势与劣势分析的基础上,建议旅游市场合理定位"四化",即对其合理化的目标市场定位区分,层次化的服务对象定位,主题化的产品形象定位,全面化的信息传播定位。

On the basis of the advantages and disadvantages of the travel market setting in Wuhouci, Chengdu, this paper puts forward four points for its rational orientation： distinction of its rationalized market aim; stratified service objects; thematic production image and information expansion in an all- round way.