武当山旅游形象的美学分析

An Esthetical Analysis on Wudang Mountains Tourist Image

随着旅游业的发展,武当山走向了旅游文化的多元化,以其独特的自然景观和丰厚的人文底蕴重塑了中国最大的道教名山形象。从自然景观和人文景观两方面对武当山旅游形象进行美学分析,武当山应尤重人文底蕴的开掘,为其旅游形象的美学设计做好前期的工作。

With the development of tourism, Wudang Mountains has been on the road of multi-element tourist culture. The unique natural landscapes and profound culture information have renewed the biggest Taoist mountain image in China. This paper has made an esthetical analysis of Wudang Mountains tourist image from natural landscape and artificial scenic spots and pointed out that Wudang Mountains should pay more attention to the development of cultural information and make a preparation for the esthetical design of its tourist image.