民族教育教材出版发行现状及其发展策略

The Present Situation and Development Trend of Publication of Ethnic Education Textbooks

改革开放以来,我国民族教育教材出版规模逐步扩大,但随着新技术的不断发展与我国加入WTO后出版市场的逐步放开,民族教育教材出版发行面临着新的挑战。在这种背景下,需要切实加强对民族教育教材出版发行现状、存在问题、出版发行的立体化开发和品牌策略进行研究与探讨。

Since the reform and opening-up, the publication of ethnic education textbooks in China has expanded gradually. However, with the development of new technology, China＇ s entry of WTO and the gradual opening of publication markets, the publication of ethnic education textbooks now faces new challenges. In this situation, more efforts should be exerted to make studies on the present situation. existing problems, as well as multiple-channeled development and brand strategies of publication and circulation of ethnic education textbooks.