摘要
处在贿赂丑闻风口浪尖的西门子怎样重塑自己的品牌形象？
Simens now is stuck in a huge business embezzlement scandal,which severely tarnishes its public image worldwide,impacts long term global marketing and gives a heavy blow to the century-old company as well.What can Simens do to go out of the shadow?
出处
《法人》
2007年第9期82-82,96,共1页
Faren Magazine
