摘要
本文通过讨论休闲度假与观光旅游在各自特点上的异同,着重分析了我国休闲度假产业发展的现状与特征。本文认为,目前休闲度假产业虽然发展迅猛,但也面临着"瓶颈"因素的制约和市场培育的重任。在探讨休闲度假产业与观光业在起始点、展开模式、发展路径、开发着力点等方面的差异后,本文指出了今后休闲度假产业在高低端市场定位、产品多元化、休闲文化建设、产业边界等方面的发展趋向。
Through exploring the differences between vacation travel and sightseeing travel, this article makes an analysis of the status quo and characteristics of leisure holiday travel industry of China. The author thinks that Chinese leisure vacation travel, though developing rapidly, faces bottle neck restraints and market nurturing. With the differences between leisure vacation travel and sightseeing travel from their origins, and the modes and paths of development, the paper concludes that high and low end market orientation, diversification of product, leisure culture construction and industrial bounder setting are the trends of leisure vacation industry.
出处
《旅游科学》
CSSCI
2007年第3期1-5,共5页
Tourism Science
基金
上海市教委"旅游会展教育高地建设"项目资助
关键词
休闲产业
度假产业
市场特征
市场培育
leisure industry
vocation industry
market characteristics
market nurturing
