上海都市旅游发展战略研究

A Study On Development Strategy of Shanghai Urban Tourism

本文首先讨论了都市旅游概念的内涵及其特点。然后分析了都市旅游发展的战略框架:在宏观架构上,都市旅游发展要与区域发展相协调;在中观层次,都市旅游要与城市其他行业互动;在微观操作层面上,都市旅游支撑体系要有效运行与发展。本文最后讨论了上海都市旅游的深度发展,提出:要打造和谐社会,促进城市可持续发展;以城市化和区域联动带动都市旅游的深化;加强产业互动,促进都市旅游产品的提升;科教兴旅,注重资源集约利用,加快信息化。

The paper starts with an elaboration the intrinsic implications and features of urban tourism. The paper further explores development strategies of urban tourism from both macro and micro perspectives. The macro strategy focuses on the coordination of districts and areas in metropolis, specifying the relationship between city development and tourism industry, integrating tourism planning in the overall city planning and exploring indicators that may impact on the interaction between the two parties. In the moderate-scale, the co-working between metropolitan tourism industry and relative industries accounts for the most important strategy. The micro strategy aims at establishing an effective and efficient logistical system for metropolis tourism by improving all levels of hospitality facilities, expanding the supporting system to more service industries and facilitating the branding of the metropolitan destinations. Finally, the paper discusses the trends of urban tourism, such as promoting sustainable development strategy, motivating regional connection, strengthening industry corporations, encouraging the participation of science and technology in tourism planning, stressing recourseintensive development and accelerating infonnization etc.