品牌从长尾转向利基

Brands Move Down the Long Tail to Niche Nets

Levi Strauss公司新近推出的在线推广活动中，广告不仅仅会出现在Yahoo和MSN这样的传统门户网站上，还会选择一些新的广告投放环境，比如Kaboodle、SheFinds和Zafu——这些只有对时尚极度着迷的少数人才知道的网站。

（NEW YORK） When Levi Strauss launches a new online campaign next week, its ads will be found in the usual portals such as MSN and Yahoo. But the ads will also find their way to some new environments with names not well-known outside fashionista circles, sites like Kaboodle, SheFinds and Zafu.