中外国际旅游城市网络旅游信息国际友好度比较研究

A Comparative Study on the Friendly Degree of Internet Information between International Tourist Cities both at Home and Abroad

随着国际旅游业的发展,我国许多城市明确提出了建设国际旅游城市的发展目标。本文尝试提出网络营销国际友好度的概念,从英文旅游信息总量、英文旅游信息质量,以及各旅游城市的官方旅游网站的国际友好度,来分析世界知名的国际旅游城市与我国国际旅游城市网络营销时面对境外游客所呈现出来的信息友好程度。通过对比,分析中外国际旅游城市在互联网上面向全球客源进行竞争和宣传的不同和相似,帮助国内旅游城市在走向国际化的过程中,能够有效运用国际互联网构建一个长期高效的对外旅游信息体系,降低开拓国际旅游的成本,吸引更多的海外游客。

With the development of international tourism industry, many cities in China have put forward the goal of building international tourist cities. The paper tries to advance the concept of friendly degree of international network marketing and analyze the information friendly degree presented to oversea tourists in network marketing between world renowned international tourist cities and China＇s tourist cities. Through the comparison, the paper makes an analysis of the difference and similarity between international tourist cities at home and abroad when they attract global tourists online. This can help tourist cities in China build up a long-term effective tourist information system through international internet, reduce the cost of opening up international tourism and attract more oversea tourists.