强化旅游品牌建设 提升旅游业的竞争力

Strengthen the construction of travel brand Promote the competitiveness of tourist industry

当前,世界旅游经济已经进入品牌经营时代,市场竞争即品牌竞争。打造旅游品牌已经成为提升旅游业竞争力的必然选择。认真研究我国旅游品牌建设的现状和存在的问题,积极探索旅游品牌建设的有效途径,提升我国旅游业的竞争力,是建设旅游强国的重要课题。

At present, the tourist economy in the world has already entered brand management era. That is to say, market competition is brand competition. Making the travel brand is the inevitable choice for promoting travel competitiveness. In the following paper, the author mentions three importantsubjects involved in building a powerful tourist indus- try country： studying unscientiously the current situation of brand construction and existing problems of travel in our country, exploring actively the effective way oftravel brand construction, and promoting the competitiveness of ourcountry＇ s tourist industry.