名牌信号异化、企业危机与经营理念创新

The study on Business Enterprise Crisis and Management Concept Innovation based on Famous -brand Signaling Dissimilation

本文分析了名牌企业假冒伪劣现象,提出了名牌信号异化概念。基于这一概念,本文发展了消费者信息搜寻模型这一分析工具,构建了战略三环模型以重塑品牌信号、实现企业经营理念的创新。

This article analyzes the faking of famous enterprises and puts forward the concept of Famous-brand Signaling Dissimilation. Based on the concept, this article improves the analysis tool of Consumer' s Information Searching Model and constructs a Three-Ring Model of Strategy to remold brand signaling and to innovate management concept of famous enterprises.