摘要
公立医院要想在区域内保持核心竞争优势,为医院发展赢得更广阔的市场,就必须重视并开展适宜的市场营销策划。从分析公立医院开展市场营销的必要性着手,探讨了公立医院推行关系营销的可行性,阐述了公立医院开展关系营销的方法和步骤,提出了关系营销财务评价的方法。
With market competition gradually aggravating in recent years, it＇s necessary to develop suitable marketing plan in public hospital, because it can help maintain the core competitive advantage and win a more widespread market for the public hospital development. The necessary and feasibility of developing relationship marketing in public hospital is analyzed firstly, and the method and step are provided. A financial evaluation of relationship marketing is given in the end.
出处
《中国卫生经济》
2007年第9期50-52,共3页
Chinese Health Economics
关键词
公立医院
关系营销
财务评价
public hospital, relationship marketing, financial evaluation
