连锁企业核心扩散与共生效应分析

Research on Core-diffusion Mechanism and Symbiosis Effect of Chain Management

研究连锁经营的核心扩散机理旨在揭示连锁单元扩张的内在规律。连锁经营就是要使核心能力通过连锁机制和连锁单元得以充分发挥,使它的经济运行效率达到可能的最优状态;连锁经营可以克服单体经营的有限性,从而大大提高经营效率,使连锁经营的生存能力和扩张能力提高,从中国连锁经营发展的进程来看,影响连锁单元增长速度的主要原因还是连锁总部的核心能力和连锁环境条件,而不是业内之间的竞争。

The central diffusion mechanism of chain management research aims at exposing the instinct rule of the expansion of unit chain. The purpose of chain management lies in fully exerting its the central capacity by chain mechanism and chain unit in order to attain to the best economic operation state. Chain management can remove the limitations of individual operation to improve management efficiency their survival and expansion capability. In view of the process of its development in China, the main causes which infuence the increasing speed of chain unit are the headquarters＇central and chain environemental conditions, rather than the internal competition.