摘要
通过网络营销的交互性和良好的顾客服务手段,增进顾客关系成为网络营销取得长期效果的必要条件。顾客保留对于开发顾客的长期价值具有至关重要的作用,以顾客保留为核心的营销方式成为企业创造和保持竞争优势的重要策略。
Through the interactive intemet marketing and customer service, it is necessary for companies to enhance customer relationship. Customer retention plays a vital role in the long term customer value. It is the core of marketing in the creation and the maintaining of the enterprises＇competitive advantages.
出处
《商业研究》
北大核心
2007年第9期158-160,共3页
Commercial Research
关键词
网络
顾客忠诚
顾客保留
internet
customer loyalty
customer retention
