从“清真食品标志牌”到“清真食品”VI设计——试论VIS策略在中国“清真食品”标识中之应用

Usage of VIS in Islamic Food's Mark——Discussion on the VIS Strategy in Islamic Food's Mark

VIS(视觉识别系统)是现代企业发展中的经营管理策略,从国外兴起并引入我国,已成为我国企业管理中的新兴领域,正在逐步形成应用性很强、使用范围甚广、形式各样的一套可操作的方法与技巧。把VIS概念引入清真食品生产经营者和消费者的整合与管理中,对于树立清真食品形象、保护清真食品权益都是有用的。

VIS （Visual Identification System） is a managerial tactic in modern enterprises management. Introduced from abroad, VIS has become an emerging area in management, and is becoming a set of practical, useful and various managerial methods and skills. It would be beneficial for entrepreneurs to supervise operation, build brand image, and protect right and interest of Islamic food if the VIS is introduced into the industry management.